Marketing Definition Essay - 962 Words

Marketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc. Another definition of marketing is the selling of products or services: the business activity of presenting products or services in such a way as to†¦show more content†¦This entire process is known as marketing management the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value (Kotler Keller, p.5). To be successful in business, a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumers needs, solving the problem, etc (Dubrouski, , p.1). That is why the product is a whole of tangible and intangible components which means satisfaction of consumers needs and desires, solving the problem(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,the increasing importance of services as part of a product (offer, offering package) which cannot be neglected (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of s uch research, facilitates managers in realizing the importance of marketing to an organizations success and to be globally competitive. In the article: It is timeShow MoreRelatedDefinition Of Definitions Of Marketing1471 Words   |  6 Pagesny definitions of marketing. 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At any time, everyone has been exposed to different kinds of marketing orRead MoreDefinition Of Marketing : Marketing Essay9454 Words   |  38 PagesContents TASK 1 1 Task 2 5 Task 3 7 TASK 1 1.1 Definition of marketing: - marketing is defined as action of company any promotion and selling their product, service including research and advertising is called marketing. Company can buy and selling their product all that is marketing. (www.businessdictionary.co.nz, 2015) 4 p’s of marketing. 1. Product: - Customer can buy something that they want for full fill their need. Customer should satisfyRead MoreDefinition Of Marketing : Marketing Essay3900 Words   |  16 PagesQuestion: 1.1 a) Definition of Marketing: Marketing is defined as an action, promotion and selling product and service including research and advertising is called marketing. 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